Billboards are an excellent way for businesses to resonate with their target audience and have proven to generate a high return on investment (ROI) for advertisers. However, not all states embrace this form of advertising. In fact, some states have banned billboards altogether.

Advertising regulations are far from new. Today, there are strict laws around alcohol advertising and cannabis advertising, for instance—with each state having its own set of requirements and restrictions.

Wondering which states ban billboards and why they ban this popular advertising format? Read on to learn more and what the implications are for businesses looking to break into those markets.

Here’s what we’ll cover:

• The history of billboard regulation in the US
• States that ban billboards
• Why these states ban billboards
• Implications for advertisers

The History of Billboard Regulation in the United States

Billboard regulation in the United States has a complex history. The Federal-Aid Highway Act of 1956 and the Highway Beautification Act of 1965—championed by first lady Lady Bird Johnson—marked significant steps in controlling the rise of billboards in the nation.

These acts aimed to enhance the visual appeal of highways by limiting the number of billboards and setting standards for their placement. While there have been revisions to these acts since their enactment, the principles remain the same.

States That Ban Billboards

Several states have taken the initiative to ban billboards entirely. These states include:

1. Vermont

Vermont banned billboards in 1968. The decision was part of a broader effort to preserve the state’s scenic beauty and rural character. Vermont’s ban on billboards has been largely supported by residents who value the state’s unspoiled landscapes.

2. Maine

Maine followed Vermont’s example and banned billboards in 1977. The state prioritizes the natural beauty of its coastline and forested areas. The absence of billboards is seen as a way to enhance the experience for both residents and tourists.

3. Hawaii

Hawaii’s ban on billboards is rooted in its unique geography and cultural heritage. Enacted in 1927, Hawaii’s billboard ban is one of the oldest in the country. The ban helps to protect the island state’s stunning vistas and maintain its reputation as a paradise on earth.

4. Alaska

Alaska banned billboards in 1998. The decision reflects a commitment to preserving the state’s pristine wilderness and breathtaking scenery. Alaska’s vast landscapes are a major draw for tourists, and the absence of billboards contributes to the state’s rugged, untouched image.

Why These States Ban Billboards

The reasons behind the ban on billboards in these states vary but generally include:

• Scenic preservation
• Environmental considerations (primarily maintenance and lighting)
• Cultural and aesthetic values
• Tourism and economic impact (enhancing attractiveness to bring in travelers)

Whether you agree with these reasons or not, the natural beauty of the four states mentioned above is undeniable. Man-made structures and eye-catching advertisements might seem out of place in these states.

Implications for Advertisers

For advertisers, the ban on billboards in these states presents both challenges and opportunities. There are plenty of other ways to reach consumers and out-of-home media encompasses a broad range of advertising placements.

Advertisers must find alternative methods to reach their audience in states where billboards are banned. This could include digital advertising, place-based media (like airport advertising, shopping mall advertising, and more) local sponsorships, and other forms of media.

Even if you’re hoping to advertise your product/services in a state that bans billboards, it still might be worthwhile to get in touch with a billboard advertising company. These outdoor media experts can offer guidance and propose solutions that allow you to engage your target audience in other creative ways. 

Final Thoughts

The ban on billboards in states like Vermont, Maine, Hawaii, and Alaska reflects a broader trend towards preserving natural beauty and cultural heritage. While this presents challenges for advertisers, it also opens the door to other forms of advertising such as digital advertising, airport advertising, or shopping mall advertising.