If you’re considering outdoor advertising, you’ll likely request a billboard proposal to review your options. But what exactly is included in one? While it differs depending on the billboard advertising agency you work with, there is some key information that you should look out for.
At Alluvit Media, we provide detailed proposals that help businesses make informed decisions about their advertising placements. From interactive maps to pricing details and audience impressions, here’s what you can expect on your billboard proposal.
What Is a Billboard Proposal?
A billboard proposal is a document that outlines available billboard locations, costs, estimated impressions, and other key details. It’s designed to give businesses a clear overview of their out-of-home (OOH) advertising options, ensuring they choose placements that align with their marketing goals.
If you’re new to billboard advertising, check out our guide on how to rent a billboard for a step-by-step breakdown of the process.
Key Elements of a Billboard Proposal
When you receive a billboard proposal from Alluvit Media, you’ll find:
1. Interactive Billboard Map
One of the most valuable tools in our proposals is an interactive map showcasing all available billboard placements. This allows you to explore different locations and select the best fit for your campaign based on visibility, audience reach, and proximity to key areas.
You’ll see labeled map markers so you can understand where each board is located, which is especially important if you’re targeting a specific area or route. There is typically also a photo of the billboard in its environment so you can get a feel for the surroundings.
2. Billboard Locations & Details
Each billboard listing includes:
- Exact location (address, highway mile marker, or intersection)
- Type of billboard (check out our post on digital vs. static billboards)
- Orientation (facing direction and visibility)
- Size specifications (dimensions of the display)
3. Impressions & Audience Reach
A critical factor in choosing a billboard is how many people will see it. Our proposals include weekly impression estimates based on traffic data, helping you understand the potential return on investment. If you want to dive deeper into how these numbers are calculated, read our blog on how billboard impressions are calculated.
For businesses that rely on foot traffic, our proposal can also include location-based audience insights. Learn more about how foot traffic data improves your advertising.
4. Pricing & Availability
Each placement comes with:
- Rate per 4-week period (Check out our post on understanding billboard advertising rates)
- Production costs (for printing, which is $2.95 per square foot)
- Illumination details (if the billboard is lit for nighttime visibility)
- Current availability
5. Customization & Design Support
At Alluvit Media, we go beyond just offering ad space—we also provide complementary graphic design services. Whether you need a completely new ad or adjustments to an existing one, our team ensures your billboard is eye-catching and effective.
Plus, we offer multiple advertising formats beyond billboards, including airport, transit, and street furniture advertising to help you maximize exposure.
Why Choose Alluvit Media for Your Billboard Advertising?
Partnering with Alluvit Media comes with several advantages:
- Nationwide Inventory – We offer billboards in key locations across the U.S.
- Multiple Advertising Formats – Beyond billboards, we also provide airport, transit, street furniture, and other OOH advertising options.
- Expert Guidance – Our team helps you select the right locations for maximum impact.
- Comprehensive Proposals – We make the decision process easy with interactive tools and transparent pricing.
- Audience Targeting Strategies – Our experts can offer recommendations for achieving even better campaign results.
There’s a reason why advertisers choose us again and again for their campaigns.
Get Your Billboard Proposal Today
Looking to launch a billboard campaign? Fill out our simple online form for a customized billboard proposal that fits your brand’s needs. With our nationwide inventory, expert design services, and variety of advertising options, we make outdoor advertising seamless and effective.