For brands looking to win big, renting a billboard along the Las Vegas Strip can help them hit the jackpot. Advertising on the Las Vegas Strip is a lucrative opportunity for businesses looking to capture the attention of millions of tourists and locals. 40.8 million people visited Las Vegas in 2023 alone.
Advertising in Las Vegas may not be as cost-prohibitive as you think, especially when you factor in the average number of impressions. Whether you choose to capture visitors’ attention straight out the gate by advertising at the Harry Reid International Airport or if you’re looking for prime billboard real estate right along the dazzling strip, there are options aligned with any goal.
In this guide to Las Vegas billboard advertising, we’ll cover:
- LV billboard cost factors
- Vegas strip advertising costs
- Advertising on the outskirts
- Las Vegas billboard campaign example
- Launching a Las Vegas billboard campaign
Las Vegas Strip Billboard Cost Factors
The factors that influence Las Vegas billboard costs are virtually the same as those that influence costs anywhere else. If you’re considering Las Vegas advertising, keep these factors in mind so that you can pinpoint an option that works within your budget:
Location and Visibility
The most coveted billboard locations are those with the highest surrounding foot and vehicle traffic. Prime spots on the Strip, such as near major hotels and casinos, command higher prices. Think the Venetian, Bellagio, Caesars Palace, and MGM Grand.
Anyone who has ever visited or seen pictures of the Vegas Strip knows that the excitement stretches far, though there are areas where foot traffic peaks.
Size and Type of Billboard
Larger billboards typically cost more due to their increased visibility. Read more about the different billboard sizes here. When it comes to static boards, you should also factor in production cost (Alluvit Media charges a flat-rate cost per square foot), which represents the cost of printing and installing the vinyl.
Digital displays tend to be more expensive given the technology and flexibility of creative changes. With digital, you’ll be among a rotation of other advertisers, but there’s also an opportunity for a faster launch time so you can be up and running sooner. Check out our post on static vs. digital billboards for more comparisons.
Duration of the Campaign
The length of time your ad runs will affect the overall cost. Longer campaigns often have higher total costs but may offer better value per day. We often recommend that advertisers run for at least three cycles (12 weeks) to maximize exposure and see results. Not to mention, that it often takes multiple views for an ad to really resonate with someone.
Seasonal Demand
Advertising costs can fluctuate based on the time of year; however when it comes to Vegas, the action happens year round. If there is a major event like a concert taking place, prices may spike around that time to reflect the influx of traffic.
Vegas Strip Advertising Costs
The cost to advertise on the Las Vegas Strip can vary widely. Here’s a general breakdown to give you an idea:
- Static Billboards: Depending on the location and size, static billboards can range from $10,000 to $30,000 per month.
- Digital Billboards: Digital billboards offer dynamic content and can range from $20,000 to $50,000 per month, again depending on location and size.
- Wraps and Custom Displays: Full building wraps or custom display ads are more expensive, often exceeding $100,000 per month.
Don’t let these numbers scare you away. Billboard advertising boasts a high ROI considering that the cost per thousand impressions (CPM) is generally lower than that of other advertising channels. Additionally, the billboard advertising agency you work with may be able to secure you a deal depending on your campaign details.
Consider Advertising Just Outside of the Vegas Strip
While the Las Vegas Strip offers prime advertising real estate, don’t overlook the areas just outside of the Strip. Many tourists extend their activities beyond the central Strip, and these locations can offer high visibility at a lower cost. Areas such as Paradise Road, Flamingo Road, and Tropicana Avenue are worth considering for your advertising campaign.
Although many people fly into Vegas through Harry Reid International Airport (LAS), a significant number of visitors drive in to the city. With major freeways running into the city from every direction, there are prime opportunities along interstate highways. For Nevada billboard advertising opportunities in general, reach out to us to learn more about the thousands of options available.
Las Vegas Billboard Campaign Example
Able Bake Brewing, a brewery in Downtown Las Vegas, wanted to advertise to people driving from Southern California along Interstate 15. Our proposal included eight different boards — a mixture of both digital and static options. The brewery ended up selecting a digital board with an average impression count of over 245,000 per week.
The 14′ x 48′ digital board cost $3,157 per four-week period, and the advertiser chose to run their campaign for the recommended minimum of 12 weeks. We helped them navigate the creative process to ensure that it remained compliant with alcohol advertising regulations.
How Do I Launch a Las Vegas Billboard Campaign?
Launching a successful billboard campaign on the Las Vegas Strip requires careful planning and execution. We’re here to help guide you through the process! Here are the simple steps to get started:
- Define Your Goals: Determine what you want to achieve with your billboard campaign. Are you aiming to increase brand awareness, promote a specific event, or drive traffic to your business?
- Set a Budget: Based on your goals and the cost factors mentioned earlier, set a realistic budget for your campaign.
- Submit a Request: Fill out our brief online form with some details about what you’re looking for. We’ll send you an interactive proposal with options that fit your needs.
- Choose the Right Location: Select the best location(s) for your goals. Prime spots might be pricey, but they offer higher visibility.
- Design Your Billboard: Take advantage of Alluvit Media’s in-house design team at no additional cost to create a compelling and visually appealing ad.
- Wait for Launch!: Once your campaign is live, we’ll send you a proof of performance shot. Good enough to hang up on your fridge!
Ready to Advertise Along the Strip?
Billboard advertising is an excellent way to cash in your chips with confidence! Advertising on the Las Vegas Strip can be a powerful way to reach a massive diverse audience. For more information on launching your Las Vegas Strip billboard campaign, get in touch with us. We’ll connect you with an Account Executive who can help you launch your ideal campaign.