California has been officially recognized as the Golden State since 1968 and while we might not immediately think of the Gold Rush today, California’s sun-soaked beaches and massive entertainment industry are just as rich. And what could be more golden than Hollywood?
Brands all over the world bring their advertising campaigns to Los Angeles to cash in on the millions of impressions and diverse population. Especially famous is Sunset Boulevard, which connects Downtown L.A. to Santa Monica.
The so-called Sunset Strip is just about 1.5 miles long and lined with incredible shopping, dining, nightlife, and entertainment. For brands looking to situate themselves among the stars, they might be wondering how much a Sunset Strip billboard costs.
Our nationwide inventory includes over a thousand Los Angeles billboards and we’ve helped launch plenty of billboards near the Sunset Strip. Read on to learn more about Sunset Strip advertising costs and what else you should know about outdoor media in Los Angeles.
What Influences Sunset Strip Billboard Costs?
The average Los Angeles billboard receives a whopping 2,288,344 monthly impressions. With that many eyes on your ad and Sunset Boulevard being a famous thoroughfare, one would deduce that Sunset Strip billboards sit at the high end of the price range.
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Based on a cross-section of the 1,141 most popular boards in the Los Angeles area, the average cost is $8,235.68 per 4-week period. When we break it down, this results in a cost per thousand impressions (CPM) of $3.60.
Don’t let the cost turn you away too quickly. As with locations across the country, Sunset Strip billboard costs can vary significantly based on several factors.
Location Along Sunset Boulevard
As mentioned, Sunset Blvd stretches over a mile and a half. That may not sound like much, but the entire length is dense with activity—and outdoor media placements.
Billboards with optimal visibility come with higher rates. A large-format board that is illuminated at night will typically cost more than a poster-sized board. Proximity to major landmarks and pedestrian footfall will influence the cost.
Size and Type of Billboard
Outdoor media sizes often range from 10 ‘ x 20’ to 14’ x 48’ and everywhere in between. Not to mention the different formats including digital billboards, wallscapes, and static bulletins. The size of the billboard and its format, whether digital or static, will impact the overall cost.
Because static billboard ads have to be printed and installed, there is a production cost associated with these campaigns. At Alluvit Media, the one-time production cost is $2.75 per sq. ft.
Campaign Duration
The duration for a Sunset Strip billboard campaign also plays a role in pricing. In some cases, there are deals for longer-term contracts. We recommend that advertisers run their campaigns for a minimum of three cycles (12 weeks) to maximize exposure.
If your campaign runtime is a year or longer, your business will have first right of refusal which empowers you to decide if you’d like to continue your campaign, barring another advertiser from taking the space until you’ve indicated that you do not wish to renew. This can be especially important in high-demand areas like Los Angeles.
Time of Day and Seasonal Variations
Although Los Angeles weather can be considered favorable year-round, there are ebbs and flows in foot traffic. Events and holidays may also influence pricing, with demand spiking during peak tourist seasons. If your campaign isn’t time-sensitive it might be worthwhile to consider launching your campaign in lower-demand months.
Sunset Strip Billboard Costs
Keeping in mind the factors that play into the cost of a billboard along Sunset Boulevard, let’s get into some numbers. Note that prices can fluctuate on a regular basis. Get in touch with us for the most up-to-date Los Angeles billboard pricing.
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This static bulletin along Sunset Blvd and Harbor Fwy measures 18′ x 48′ and receives just shy of 100,000 impressions per week. For a four-week period, this bulletin costs approximately $24,000—not including the cost of production and installation. It’s a stone’s throw away from Echo Park, Dodgers Stadium, and Union Station.
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This wallscape panel is approximately 15’ x 40’ and is located in the Silver Lake neighborhood of Los Angeles. It costs around $12,500 per four-week period, not including the separate production and installation cost. You can expect to receive 287,000 weekly impressions.
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This 12′ x 24′ junior bulletin is located just off the Sunset Strip. Weekly impressions are estimated to be 271,110 and the four-week rate is around $4,000, not including production costs.
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This 19′ x 48′ static bulletin along the Sunset Strip costs around $16,000 per four-week period and is estimated to receive 184,016 weekly impressions. Picture your brand just around the corner from the Hollywood Walk of Fame!
How Do You Rent a Sunset Strip Billboard?
We’ve spent years streamlining the billboard rental process to make it as smooth as possible. When you submit our simple online form, we’ll get back to you with a custom, interactive proposal that includes outdoor media options in your target area. Once you select your ideal option, we’ll coordinate everything with you to ensure that your campaign launches with ease.
Alluvit Media offers in-house graphic design services at no additional cost to you. We want you to launch a billboard campaign you’re proud to call yours.
Whether you rent a billboard near the Sunset Strip in Los Angeles or choose from our thousands of other options nationwide, we’ll make the process a breeze.
Check out our blog post on how to rent a billboard for a deeper dive into the billboard rental process.