Category: Out of Home 101
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How Much Does It Cost to Advertise On the Las Vegas Strip?
For brands looking to win big, renting a billboard along the Las Vegas Strip can help them hit the jackpot. Advertising on the Las Vegas Strip is a lucrative opportunity…
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Digital vs. Static Billboards
Billboards come in all sorts of shapes and sizes. You’re not limited to just the standard 14’x48’ static board you likely see the most along the highway (although it is…
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Which States Ban Billboards?
Billboards are an excellent way for businesses to resonate with their target audience and have proven to generate a high return on investment (ROI) for advertisers. However, not all states…
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How Are Billboard Impressions Calculated?
Creating an advertising campaign is no small feat so it’s important to ensure that people will actually see it; it’s also important to ensure that you’re not breaking the bank…
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How Long Does a Billboard Stay Up? All About Campaign Durations
The best marketing campaigns have timelines so that you can analyze the effectiveness of your efforts over a set period of time. Too short of a campaign and you may…
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How to Succeed With Real Estate Advertising
Navigating the world of real estate marketing can feel like you’re facing endless competition, with countless others vying for the attention of potential buyers or tenants. How can you launch…
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How Much Does a Billboard Cost in Los Angeles?
The City of Angels has long represented an opportunity for stardom for aspiring actors and creatives. But they’re not the only ones who can make it big in Los Angeles.…
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Social Media vs. Traditional Media: Pros & Cons
Memes. Reposts. Viral videos. With the constant movement, it’s easy to get caught up in the allure of social media advertising. Yet, amidst the digital frenzy, traditional media like billboards…
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How Much Does a Billboard in Times Square Cost?
Each day, approximately 360,000 pedestrians venture into the heart of Times Square. At just about every hour of the day (and night) and every day of the year, the iconic…
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Calculating Billboard ROI
Even with all the marketing and advertising channels available today, billboards continue to have a massive influence on consumer behavior. Outdoor advertising in general is an effective way to reach…