Category: Out of Home 101

  • 5 Things You Didn’t Know About OOH

    5 Things You Didn’t Know About OOH

    Have you ever considered how much time you’ve spent stuck in traffic while commuting to work or on the weekends running errands? The average commuter spends around 54 hours just…

  • Billboard Advertising During the Holidays

    Billboard Advertising During the Holidays

    The holiday season can get hectic, which is why it’s a prime opportunity for businesses to really grab consumer attention. Each year, families find themselves rushing between shops—whether online or…

  • Common Myths About Billboard Advertising

    Common Myths About Billboard Advertising

    Billboard advertising has been around for over a century, yet there are still many misconceptions about its effectiveness and relevance today. Despite the growth of online marketing, billboard advertising continues…

  • Is Billboard Advertising Worth It for Small Businesses?

    Is Billboard Advertising Worth It for Small Businesses?

    Running a small business is not for the faint of heart — it takes market research, strategy, and perseverance to navigate an often competitive landscape. For businesses with limited resources…

  • How Much Does a Billboard Near the Space Needle Cost?

    How Much Does a Billboard Near the Space Needle Cost?

    When you think of Seattle, chances are the Space Needle comes to mind. Every year, more than a million visitors flock to Seattle’s iconic Space Needle, a symbol of innovation…

  • Do’s and Don’ts of Political Billboard Advertising

    Do’s and Don’ts of Political Billboard Advertising

    When election season rounds the corner, political billboards pop up everywhere. But the process of political campaign advertising isn’t cut and dry. It’s important to be aware of regulations to…

  • How Much Does It Cost to Advertise On the Las Vegas Strip?

    How Much Does It Cost to Advertise On the Las Vegas Strip?

    For brands looking to win big, renting a billboard along the Las Vegas Strip can help them hit the jackpot. Advertising on the Las Vegas Strip is a lucrative opportunity…

  • Digital vs. Static Billboards

    Digital vs. Static Billboards

    Billboards come in all sorts of shapes and sizes. You’re not limited to just the standard 14’x48’ static board you likely see the most along the highway (although it is…

  • Which States Ban Billboards?

    Which States Ban Billboards?

    Billboards are an excellent way for businesses to resonate with their target audience and have proven to generate a high return on investment (ROI) for advertisers. However, not all states…

  • How Are Billboard Impressions Calculated?

    How Are Billboard Impressions Calculated?

    Creating an advertising campaign is no small feat so it’s important to ensure that people will actually see it; it’s also important to ensure that you’re not breaking the bank…