Nancy Rohr
Nancy Rohr is an innovative advertising and marketing professional with extensive experience in OOH and digital marketing. A goal-oriented visionary with a track record of increasing sales, she supports local and national advertisers in boosting their brand recognition and value. At Alluvit Media, Nancy holds the largest value contract and highest initial invoicing for 2022 and 2023.
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5 Things You Didn’t Know About OOH
Have you ever considered how much time you’ve spent stuck in traffic while commuting to work or on the weekends running errands? The average commuter spends around 54 hours just…
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Common Myths About Billboard Advertising
Billboard advertising has been around for over a century, yet there are still many misconceptions about its effectiveness and relevance today. Despite the growth of online marketing, billboard advertising continues…
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Typography in Advertising: Why Fonts Matter
Typography is a fundamental element in advertising that goes beyond the words themselves. The fonts you choose for your ad campaigns can convey emotions, establish brand identity, and influence consumer…
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Marketing vs. Advertising: What’s the Difference?
The terms marketing and advertising are often used interchangeably — even by people in these industries. This may lead people to believe that they’re synonymous, but there are actually significant…
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Bus Advertising Guide: Bus Wraps & More
It’s great when your target audience comes across your ad in the physical or digital world, but that encounter can be highly dependent on factors out of your control. People…
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How to Create a Marketing Plan
If your business is looking to grow its customer base and drive revenue (as just about any business is), creating a comprehensive marketing plan is essential. It doesn’t matter how…
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Call to Action Guide & Best CTA Examples
A call to action (CTA) is a critical element in marketing, guiding users toward taking a specific action. Whether it’s visiting a website or storefront, making a purchase or call,…
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How Long Does a Billboard Stay Up? All About Campaign Durations
The best marketing campaigns have timelines so that you can analyze the effectiveness of your efforts over a set period of time. Too short of a campaign and you may…
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What Is Digital Out-of-Home (DOOH) Advertising?
It comes as no surprise that traditional advertising methods are evolving to meet the demands of a tech-savvy audience. Advertisers are searching for the smartest ways to leverage technology to…
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Street Furniture Advertising Guide: Bus Shelters, Benches, & More
One of the greatest aspects of outdoor advertising (and part of the reason why it’s a favorable form of marketing among consumers) is how it seamlessly integrates into our environments.…