Author: Mike Lavery

Billboard Restrictions: What You Can’t Put On Your Ad

Billboard advertising is a powerful way to get your message out there. From small businesses to global corporations, any brand can leverage these attention-grabbing advertising channels in ways digital ads…
Is Billboard Advertising Worth It for Small Businesses?

Running a small business is not for the faint of heart — it takes market research, strategy, and perseverance to navigate an often competitive landscape. For businesses with limited resources…
Do’s and Don’ts of Political Billboard Advertising

When election season rounds the corner, political billboards pop up everywhere. But the process of political campaign advertising isn’t cut and dry. It’s important to be aware of regulations to…
Digital vs. Static Billboards

Billboards come in all sorts of shapes and sizes. You’re not limited to just the standard 14’x48’ static board you likely see the most along the highway (although it is…
Advertising Appeals Overview

Any advertising professional knows that you can’t just slap any words on a campaign and hope for the best. There’s a reason why people say that advertising is both an…
What is Programmatic OOH? Explained

Outdoor advertising has evolved dramatically over the years, and one of the most exciting developments is the rise of programmatic Out-Of-Home (OOH) advertising. This cutting-edge approach combines the traditional strengths…
How to Succeed With Real Estate Advertising

Navigating the world of real estate marketing can feel like you’re facing endless competition, with countless others vying for the attention of potential buyers or tenants. How can you launch…
How Much Does a Billboard Cost in Los Angeles?

The City of Angels has long represented an opportunity for stardom for aspiring actors and creatives. But they’re not the only ones who can make it big in Los Angeles.…
Airport Advertising Guide: 7 Types of Airport Ads

Looking for a bustling and diverse hub with a wide selection of out-of-home placement opportunities, areas of high dwell time, and an affluent audience? Airport advertising checks all those boxes.…
Guide to Outdoor Media Sizes: How Big is a Billboard?

Whether you’re driving down the highway, walking through a busy city center, or waiting for the bus, chances are you’ve come across various forms of outdoor media vying for your…