Mike Lavery
Mike Lavery is the co-founder of Alluvit Media and the head of the Outdoor Media department. He provides sales training and guidance for the company’s Media Coordinators and Account Executives, and helps oversee the department’s database of advertisers, contracts, and inventory. After graduating from UC Irvine and before founding Alluvit Media, Mike was a professional golfer. He competed on a number of tours including the PGA Tour, Nationwide Tour, PGA Tour Canada, and others.
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Taxi Top Advertising Guide
Taxi top advertising stands as a dynamic and impactful medium within the out-of-home (OOH) advertising landscape, offering brands unparalleled visibility in bustling urban environments. Even in the world of Ubers…
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Alternatives to Email Marketing: Reach People Where They Are
Many of us have heard of the e-blast platforms, some of us may have even used them, but all of us have been bombarded by email marketing campaigns. Your spam…
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QR Codes on Billboards: Is It a Smart Move?
Quick Response code, or QR codes as they’re better known. They’re everywhere now. We scan them to see restaurant menus, to send payments, to board flights…and to engage with advertising.…
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What is A/B Testing in Marketing?
Ever wonder why one ad grabs attention while another gets ignored? There’s a reason. A/B testing is a method used to compare two versions of a marketing asset to determine…
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Tips for Marketing Your Accounting Business
Marketing your accounting business effectively can set you apart in a crowded market. As any accounting professional knows, the industry is increasingly competitive—characterized by tight deadlines as well as its…
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How to Advertise to Tourists
Marketing to tourists doesn’t always follow the same rules as traditional marketing. Visitors are often unfamiliar with the region and on a time crunch, but because of that, they may…
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Using AI for Advertising: Benefits and Drawbacks
With the influx of AI in recent years, it’s no surprise that marketing can get murky. How do I create copy for my ad that lands? Do the designs in…
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Best Billboards of 2024
With the year wrapping up, we at Alluvit Media wanted to take the time to reminisce on some of our favorite billboard campaigns of 2024. Successful billboard advertising is a…
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Push and Pull Marketing: What Are They?
Have you ever tried to add pieces to a puzzle only to realize that they don’t fit? Push and pull marketing might look like two sides of the same coin,…
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How Foot Traffic Data Improves Your Advertising
Imagine your billboard standing tall in the perfect location, catching the eyes of thousands of potential customers every day. But what if you could know, with precision, exactly where and…