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Taxi Top Advertising Guide
Taxi top advertising stands as a dynamic and impactful medium within the out-of-home (OOH) advertising landscape, offering brands unparalleled visibility in bustling urban environments. Even in the world of Ubers…
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QR Codes on Billboards: Is It a Smart Move?
Quick Response code, or QR codes as they’re better known. They’re everywhere now. We scan them to see restaurant menus, to send payments, to board flights…and to engage with advertising.…
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Tips for Marketing Your Accounting Business
Marketing your accounting business effectively can set you apart in a crowded market. As any accounting professional knows, the industry is increasingly competitive—characterized by tight deadlines as well as its…
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Using AI for Advertising: Benefits and Drawbacks
With the influx of AI in recent years, it’s no surprise that marketing can get murky. How do I create copy for my ad that lands? Do the designs in…
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Push and Pull Marketing: What Are They?
Have you ever tried to add pieces to a puzzle only to realize that they don’t fit? Push and pull marketing might look like two sides of the same coin,…
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What is Wallscape Advertising?
You’ve likely seen a wallscape advertisement at some point in your life. They’re hard to miss. And if you live in a densely populated area like Chicago, Los Angeles, or…
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How to Design a Billboard Ad in Photoshop: 7 Steps
You can’t miss billboards — they dominate the landscape across cities, highways, and public transportation routes. Because of their reach, it’s important for companies to design effective ads that resonate…
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What Is Guerilla Marketing? Definition & Benefits
Looking for an unconventional marketing approach that’s out of the box and memorable? Guerilla marketing ticks both of those boxes. When done right, guerilla marketing can be a standout way…
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Need Billboard Ideas? Tips for Getting Inspired
Billboards are a powerful way to grab attention and make a lasting impression. However, coming up with a compelling design isn’t always easy. If you’re struggling to come up with…
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Which States Ban Billboards?
Billboards are an excellent way for businesses to resonate with their target audience and have proven to generate a high return on investment (ROI) for advertisers. However, not all states…