Author: Jet Jacobs

Push and Pull Marketing: What Are They?

Have you ever tried to add pieces to a puzzle only to realize that they don’t fit? Push and pull marketing might look like two sides of the same coin,…
What is Wallscape Advertising?

You’ve likely seen a wallscape advertisement at some point in your life. They’re hard to miss. And if you live in a densely populated area like Chicago, Los Angeles, or…
How to Design a Billboard Ad in Photoshop: 7 Steps

You can’t miss billboards — they dominate the landscape across cities, highways, and public transportation routes. Because of their reach, it’s important for companies to design effective ads that resonate…
What Is Guerilla Marketing? Definition & Benefits

Looking for an unconventional marketing approach that’s out of the box and memorable? Guerilla marketing ticks both of those boxes. When done right, guerilla marketing can be a standout way…
Need Billboard Ideas? Tips for Getting Inspired

Billboards are a powerful way to grab attention and make a lasting impression. However, coming up with a compelling design isn’t always easy. If you’re struggling to come up with…
Which States Ban Billboards?

Billboards are an excellent way for businesses to resonate with their target audience and have proven to generate a high return on investment (ROI) for advertisers. However, not all states…
In-House vs. Outsourced Marketing: Which is Best for Your Business?

For many aspects of their business, decision-makers often grapple with whether to keep certain efforts in-house or to outsource them. Marketing is one of the areas that comes up frequently…
4 Ways to Reach & Engage Your Target Audience

Target audience is one of those marketing phrases that’s used so frequently that it sometimes loses its meaning. But there’s a reason why marketers and advertisers are so focused on…
Geofencing vs. Geotargeting: What’s the Difference?

By now, many of us know that throwing your message at any unspecified audience and hoping it sticks just won’t cut it. To run marketing campaigns that achieve our objectives,…
10 Facts About Advertising You Should Know

We spend a lot of time singing the praises of outdoor media. Our belief that OOH advertising is one of the most effective channels doesn’t come out of nowhere though.…