When you think of Seattle, chances are the Space Needle comes to mind. Every year, more than a million visitors flock to Seattle’s iconic Space Needle, a symbol of innovation and a hub of tourist activity. With the surrounding area bustling with foot traffic and tourists eager to capture the perfect photo, it’s no surprise that advertisers are keen to secure billboard space nearby.
If you’re wondering how much it costs to have your brand showcased on a billboard near the Space Needle, you’re in the right place.
No matter what your company offers, there’s a prime spot available for you near Seattle’s most recognizable landmark. From large digital screens to strategically placed static billboards, you have several options to consider.
We’ve helped numerous brands launch billboard campaigns in high-traffic areas like Seattle and we strive to keep advertisers informed every step of the way. That’s why we’re sharing some insights on how much billboards near the Space Needle cost.
When you’re ready to launch an outdoor advertising campaign in Seattle, reach out to us. Here’s what this post will cover:
- Space Needle billboard cost factors
- Advertising costs near the Space Needle
- How to launch a Seattle billboard campaign
- Real-World example: Frito Lays in Seattle
Space Needle Billboard Cost Factors
The factors that influence the cost of a billboard near the Space Needle are similar to those that dictate billboard costs in other prime locations. While there may not be billboards only a few feet away from this major landmark, there are plenty of placements in the vicinity.
Here’s what factors into the price of billboards near the Needle.
Location
The closer your billboard is to the Space Needle (or any other major point of interest like Pike Place Market), the higher the cost. Billboards with direct visibility from popular vantage points, such as the observation deck or nearby attractions, will naturally have higher rental rates. Foot traffic, tourist concentration, and vehicular flow also play significant roles in determining the cost.
Size and Type of Billboard
Billboards around the Space Needle come in various sizes and formats, from digital displays to traditional static bulletins. There are certain cost factors that apply only to static boards — namely, production cost which covers the cost of printing the vinyl. Since the format you choose will impact the overall cost of your campaign, you may want to request a mix of options for your billboard proposal.
Campaign Duration
How long you plan to run your campaign will also affect pricing. Longer commitments often secure better rates, so consider an extended duration if you’re looking to maximize your impact. Whether you’re running a short-term promotion or a long-term brand awareness campaign, the duration is key.
Demand and Seasonality
The Seattle metro is a highly sought-after advertising space, especially during high-profile events like festivals, conventions, and major tourist seasons. With many brands vying for a spot in the city and surrounding area, prices might fluctuate based on demand.
Additionally, Seattle’s tourism peaks during the summer, and so do the prices for billboard space near the Space Needle. Prime time slots, especially during popular events or festivals, come at a premium. That’s one reason why booking your board early in the year — so that you can guarantee a board for summer — is smart.
Production and Installation Costs
Beyond the space rent, you’ll need to account for production and installation costs if you’re launching on a static bulletin. Alluvit Media charges a flat fee of $2.95 per square foot.
Advertising Costs Near the Space Needle
Now that you have an understanding of the factors influencing costs, let’s look at some numbers. Keep in mind that these prices can change frequently, so it’s best to get in touch with us for the most up-to-date information.
- Static Billboard: A static billboard near the Space Needle can cost around $5,000 to $8,000 for a four-week period, depending on the exact location and size. These billboards are almost always illuminated to ensure visibility at all hours.
- Digital Billboard: A digital board in this area could range from $4,000 to $7,000 per four-week period. These boards rotate multiple ads, offering an 8 second spot within the loop.
- Other Outdoor Placements: Ever heard of a trivision? These signs consist of triangular prisms inside a frame. They rotate to display three different advertisements. There are plenty across Seattle. Costs vary, but typically start around $4,000 per four-week period.
Some advertisers opt for other options such as wallscapes, bus wraps, or transit shelters. These can range widely in price so get in touch with us to learn more about your options.
How to Launch a Seattle Billboard Campaign
With our streamlined process, launching a billboard campaign near the Space Needle is straightforward. Here’s how it works:
- Share Your Campaign Goals: Start by filling out a brief form on our website with details about your campaign goals, desired start date, and estimated budget.
- Connect with a Media Coordinator: You’ll be paired with a dedicated media coordinator who will guide you through the process.
- Receive a Custom Proposal: We’ll create a tailored proposal with Seattle billboard options that align with your objectives.
- Select Your Placement: Choose the billboard placement(s) that best suits your needs and budget.
- Prepare Your Creative: Whether you have your ad ready or need assistance, our team can help ensure your creative is optimized for the selected billboard. We’re happy to offer graphic design services at no additional cost.
- Launch Your Campaign: Once everything is set, your billboard will go live, capturing the attention of thousands in Seattle.
Real-World Example: Frito Lay Across the Seattle Metro
We’ve helped Frito Lay launch numerous campaigns in Washington and beyond. For one of their recruitment campaigns, we were able to secure them a seven board package for three cycles (12 weeks) across a mix of digital and static boards. Our in-house designer helped to design an eye-catching ad that effectively conveyed their message.
