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The OOH market's booming growth is clear as day. The industry is expected to reach $87.76 billion in 2026 as more businesses recognize the power of outdoor advertising.
It’s safe to say that there’s never been a better time to choose billboard advertising in Massachusetts.
For any campaign from recruitment to fundraising to brand marketing, billboards prove to be an effective method for reaching a wide audience.
Why is Billboard Advertising in Massachusetts Effective?
Because our collective screen time rises every day, it may be tempting to invest your ad budget exclusively in online channels. However, recent trends indicate that digital ad spends may not be as successful as they’re thought to be.
Billboard advertising in Massachusetts remains a sound strategy because it places your brand and message in the public eye in a way that’s impossible to ignore.
Captures an Attentive Audience
”Digital Fatigue” is a phenomenon that sees American consumers tuning out digital ads on their devices. Let’s face it: The influx of online ads can be exhausting and counter-productive.
Billboard advertising clearly bypasses this issue since billboards can’t be turned off or blocked. Behind the wheel, drivers are alert. When traffic rears its unwelcome head, the road and its immediate surroundings are the closest thing we have to entertainment.
Massachusetts billboards meet people when they’re on the go–which is often. From point A to B and everywhere in between, your brand can accompany potential consumers on their journey.
Enables Geotargeted Campaigning in Massachusetts
With prime billboard locations across Massachusetts, there are many spots to exhibit your message. Your brand can get specific by securing a billboard that’s right along a major freeway, side street, or even a particular intersection.
Regional demographic data gives insight into what type of people may view your billboard. In that sense, you have the opportunity to carefully consider the best area in or around Massachusetts to show your ad.
When you have access to information such as age, gender, and even socioeconomic class, you can develop an OOH campaign that appeals to and reaches your target audience.
Displays Eye-Catching Graphics
Posters, large-format static bulletins, and digital billboards are your canvas. A big one at that. Alongside location, ad design is key to an effective OOH campaign.
There are straightforward outdoor ad best practices that help ensure that your billboard in Massachusetts gets the recognition and engagement it deserves. Minimal words, colors that pop, and a clear call to action make for a successful artwork. After all, you only have a few seconds to make a lasting impression.
With this in mind, a seasoned graphic designer is a must. Many agencies offer in-house design free of charge. This takes the designing off your shoulders while allowing you to maintain creative control.
How Do I Rent a Billboard in Massachusetts?
The Massachusetts billboard rental process is simple. An experienced Outdoor Media specialist will streamline it from start to finish so you can get your campaign up and running as soon as you need it.
After sharing some details about your campaign goals, an OOH expert may send a custom proposal with potential placements including rental rates, availability, images, and exact location information. Once you nail down the best option for your campaign, the specialist will generate a contract, secure your board and coordinate with you on artwork.
When your campaign start date hits, your Massachusetts billboard will go live. It’s an efficient process that doesn’t require you to be an outdoor advertising whiz.
Billboard advertising in Massachusetts can be extremely worthwhile if done right. Want to learn more? Get in touch with a specialist to kickstart the rental process and amplify your brand.
Billboard advertising in Massachusetts prices vary depending on a number of factors including, but not limited to:
- Impression count
- Board size
- Exact location